Insights

Business planning models are useful only if they change what the business does next. SWOT, OKRs, Ansoff, the 5Cs, Porter’s Five Forces, and the Balanced Scorecard can all help a growing business think more clearly.

TL;DR Strategic planning for business growth is not valuable because a plan exists. It is valuable only when it changes decisions, priorities, behavior, ownership, and results inside the business. Many growing businesses do not fail because their strategy is wrong. They fail because the strategy never becomes an operating rhythm. The leadership team agrees on the direction, but the day-to-day work continues as usual. Marketing keeps producing activity. Sales keeps chasing opp